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Sega Entertainment Selects Infor ERP Solution to Modernise its Operating Environment

Deploys versatile “Infor LN” to streamline workflows limited by highly-customized mission-critical systems

TOKYO, JAPANMedia
OutReach
April 12, 2019 Infor Japan K.K., the
Japanese subsidiary of Infor, a global leader in business cloud software specialized by industry, today
announced that Sega Entertainment Co., Ltd. has selected Infor LN, an ERP solution for manufacturing companies, to enable it to meet new
business demands and promote business efficiencies. Infor partner Hitachi, Ltd.
will also assist in the implementation of the project.

With its mission of “Creating happy, moving experiences and contributing to
society through places of enjoyment,” Sega Entertainment’s business revolves
around the operation of entertainment and amusement facilities. In recent
years, the company has continually implemented new initiatives to create
enjoyable experiences and amusement space using the latest technologies. One
such example is the trial launch of its official Sega Platon app that supports
electronic payments.

To enable its employees to focus on new initiatives, Sega Entertainment is
transforming work styles and promoting business efficiencies in both offices
and game arcades. One area that has proved challenging is its mission-critical
systems that have been highly-customized and developed completely from scratch
for its past amusement business. Tied to aging systems that scaled poorly, Sega
Entertainment has been unable to advance its agenda of reforming workflows to
improve efficiencies and meeting the demands of new businesses.

Having established the need to modernise its systems, Sega Entertainment
chooses Infor LN ERP solution for manufacturing companies because it offers a
highly-versatile package of functionalities that are able to support the unique
commercial practices of the trade, as well as the flexibility required for
improving and adding new business operations. Another reason for selecting Infor
is the partnership with Hitachi, a company that has been partnering with Infor
since the solution was launched in the Japanese market. With considerable
knowledge of Infor LN and a deep understanding of Sega Entertainment’s
business, Hitachi will assist with the deployment.

Sega Entertainment plans to leverage Infor LN to build a new
mission-critical platform for the management of accounts, sales and logistics,
including warehouse management. The
system is expected to be fully operational by the summer of 2020.

Using this new platform, Sega Entertainment will streamline its legacy
business processes and information flows, and promote business efficiencies.
For example, by developing systems for managing its warehouse inventories of
prizes and other considerations needed for the rapidly-changing needs of arcade
games, it plans to reduce excess inventories and cut down on the workload of
its arcade employees. With the extra time gained by a more efficient business,
it hopes to develop new businesses that can create enjoyable experiences and
spaces. It also expects the new platform to support the new business operations
generated by this change.

“As the lives of our customers become more digitalized, our core business
of amusement facility management also needs to move from analogue to digital
processes,” says Hideo Kawai, Director, Business Strategy Department, Business
Planning Division, Sega Entertainment Co., Ltd. “Because of the limitations
posed by legacy systems that we had built from scratch, we looked into ERP
packages that would support us through this change. We chose to adopt Infor LN
because of its great versatility, and because of Hitachi’s knowledge and
experience of the solution, its support capabilities and its practical skills.
Infor LN will enable us to modernise our operating environment and provide new
places of enjoyment that meet the needs of our customers.”

About Sega Entertainment Co., Ltd.

As a member of the Sega Sammy Holdings group of companies, Sega
Entertainment’s business revolves around the operation of amusement facilities.
Building on the Sega Sammy group’s mission of “Continuing to Create Moving
Experiences,” it set itself the mission of “Creating happy, moving experiences
and contributing to society through places of enjoyment,” while operating under
the vision of becoming “A company that creates places of enjoyment.” For
further details, see
https://www.sega-entertainment.jp/.

About Infor

Infor is a global leader in business cloud software specialized by
industry. With 17,300 employees and over 68,000 customers in more than 170
countries, Infor software is designed for progress. To learn more, please visit
www.infor.com.

Infor customers include:

  • 19 of the top 20 aerospace
    companies
  • 9 of the top 10 high tech
    companies
  • 18 of the 25 largest U.S.
    healthcare delivery networks
  • 18 of the 20 largest U.S. cities
  • 19 of the top 20 automotive
    suppliers
  • 17 of the top 20 industrial
    distributors
  • 15 of the top 20 global retailers
  • 4 of the top 5 brewers
  • 17 of the top 20 global banks
  • 9 of the 10 largest global hotel
    brands
  • 8 of the top 10 global luxury
    brands

Source:: Media Outreach