100-day trial for quality mattress; Beat the heat with cooling humidity-proof materials; Natural tactility for serenity HONG KONG, CHINA – Media OutReach – 11...

100-day trial for quality mattress; Beat the heat with cooling humidity-proof materials; Natural tactility for serenity

HONG
KONG, CHINA – Media OutReach
11 Jun
2019 –
Sleep is a longtime pursuit of Hongkongers in a
metropolitan city where work and learning is done in immense pace. The arrival
of summer, when relentless humidity adds to the languor and worsens the
situation, making many of us in microscopic living spaces tossing and turning
in bed, restless and sleepless. For Hongkongers, here are a few tips on
creating a cosy bedroom that invites quality sleep and rejuvenation every day
before starting the busy life.

Tip 1: Quality mattress for
undisrupted slumber

The importance of a good
mattress should not be overlooked for it supports the body for a few continuous
hours every night. IKEA’s 100-day mattress trial ensures sufficient time for
choosing your ‘perfect match’, and the 25-year guarantee means the pursuit of a
good mattress can be done once and for all. IKEA believes everyone deserves a
good sleeping environment regardless of the room size, and therefore offers
ranges of mattresses from the most common 4 x 6-feet mattress to other
larger-sizes .

Tip 2: Beat the summer heat
with breathable fitted sheet and bed items

Gaining quality, restful sleep
on a summer night is an art. Mattresses and pillows with a layer of gel moulds
induce a cooling effect, and, therefore, entice you to sleep. Taking longer
time to transfer heat, the layer of gel moulds keep the mattress and pillows
cool, while fitted sheets and pillowcases made with breathable and
dehumidifying materials such as nylon, lyocell, linen and cotton create a
cooling tactility that ensure undisrupted sleep through the night.

HÖSTVÄDD

fitted
sheet and pillowcase, blue

$209.8

Nylon
fibres are woven in a special way to transport heat away and invite coolness
and relaxation.

KNAPSTAD

mattress
pad

$1,790

The
memory foam topped with a layer of gel moulds fits your body’s curvature. One
side offers cooler sleeping surface for you
to choose from.

KRÅKKLÖVER

memory
foam pillow
$349

On
one side is a cooling gel layer for warmer nights, while the memory foam on
the other side is suitable for cooler nights. Covers are available to suit
personal needs and offer flexibility in creating a cool sleeping environment.

NATTJASMIN

quilt
cover and pillowcases, light grey

$479

Sateen-woven
from the finest yarn made of lyocell and cotton fibres. The natural cotton
fibres used for the quilt cover offer soft tactility and are sourced
sustainably.

PUDERVIVA

quilt
cover and pillowcases, white

$699

Composed
of linen, these quilt cover and pillowcases will give you many nights of
sweet dreams, and they are easily manageable.

RÖDTOPPA

quilt

$249

The
mix of breathable and dehumidifying lyocell and polyester filling provide an
environment of suitable temperatures and are easy to care for.

Tip 3: Bring calm throughout your home with materialism

The TÄNKVÄRD
Limited Edition celebrates materialism with its tactile collection of garments,
fabric and bedroom items made of natural materials and fibres. Here’s to summer
days of cool tactility despite the heat and humidity!

TÄNKVÄRD

blue
cushion cover

$149.9

The
soft cotton cushion cover soothes the skin as much as the mind.

TÄNKVÄRD

curtains,
1 pair

$249.9

Let
the minimalistic and natural design carve out a sanctuary for you in the
bustling city.

TÄNKVÄRD

easy
chair

$899

Relax
in the clear lacquered rattan chair and find peace in the hustle and bustle.

TÄNKVÄRD

flatwoven
rug

$349

Made
of seagrass, this rug will keep your every step cool and refreshing in the
summer heat.

TÄNKVÄRD

Kimomo
(S/L)

$349

Relax
in the soft tactility of the kimono as you saunter at home.

TÄNKVÄRD

quilt
cover and pillowcases
$899

Additional
comfort just within reach in bed with bed items made of natural materials.

Make summer the season of
intimate gatherings and parties to your heart’s content with the ÖVERALLT
collection.


ÖVERALLT Collection
in/outdoor rocking chair $699

footstool
$399

Regale
friends and family in the rocking chair or on the stool.

ÖVERALLT Collection

flatwoven
rug $799

cushion
cover $49.9

Running out of seats? Pull out this colourful rug
and fit your cushions with these covers for that chat that stretches through
the night.

Be at IKEA today to choose
your favourite products and create a home for quality sleep. For more IKEA tips
on better sleep, visit the website or stores:
http://campaignsite-hk-qualitysleep.com

High-resolution
images are available for download here:
http://bit.ly/2JmiGsN

Customer
Service Hotline: 3125 0888

IKEA Store and Merchandise
Pick-up Point Locations:

Kowloon Bay Store L4, MegaBox, Kowloon Bay

Causeway Bay Store Basement, The Park Lane Hong
Kong, Causeway Bay

Sha Tin Store L6, HomeSquare, Sha Tin

Tsuen Wan
Store

Level 3, 8½, 388 Castle Peak Road, Tsuen Wan

Hong Kong Island East
Merchandise Pick-up Point
Shop No.11, G/F, Hing Tung Shopping Centre, Shau
Kei Wan

Macau Merchandise Pick-up
Point

Shop EH3, Level 2, Macau Tower Convention and Entertainment Centre, Largo da
Torre de Macau

Distributed on behalf of IKEA
Hong Kong by Weber Shandwick.

Source:: Media Outreach

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