IUIGA’s Inaugural Mooncake Collection – A Contemporary Tribute To Tradition IUIGA’s Inaugural Mooncake Collection – A Contemporary Tribute To Tradition
SINGAPORE – Media OutReach – 15 August 2019 – Singaporean home and living brand, IUIGA, heralds the timely arrival of the Mid-Autumn Festival with... IUIGA’s Inaugural Mooncake Collection – A Contemporary Tribute To Tradition

SINGAPORE – Media OutReach 15 August 2019 – Singaporean home and living brand,
IUIGA, heralds the timely arrival of the Mid-Autumn Festival with the launch of
its inaugural Baked Mooncake Quartet Collection: An Enchanted Moon. It is
available for sale from 17 August 2019 to 13 September 2019 at SGD 69.90 nett.
For early birds ahead of the gifting game, there are delectable promotions to
sweeten the deal:

Promotion Date

Promotion Mechanics


17
August – 1 September 2019

Early
Bird Special:


Purchase
1 Box for $62.90 each (10% Off)

Purchase
2 Boxes & above for $59.90 each (15% Off)


2
– 13 September 2019

Member
Exclusive:


IUIGA
Gold Members: $64.90 per box (7% Off)

IUIGA
Platinum Members: $62.90 (10% Off)

This Mid-Autumn Festival, sink your
teeth into healthful, delectable treats from

IUIGA’s mooncake launch.

Carefully
crafted with the finest ingredients, the IUIGA Baked Mooncake Quartet draws
inspiration from the deep well of Singapore’s heritage and tradition, to
recreate these classic flavours through the vignette of contemporary tastes and
preferences. All three flavours in the collection are well-baked and sure to
delight your taste buds:

  • Precious Black:
    Those with a penchant for classic flavours will fall hard for this velvety
    charcoal-infused mooncake. Tucked beneath a tantalising dark skin, be greeted
    by the familiar flavours of childhood — white lotus paste filling, with chunky
    dried longan and wolfberry to jazz up its good looks. An authentic homage to
    the Chinese wellness tradition, this is made to bless the health-conscious as
    there are no sugar added to this precious treat. Talk about indulging
    guilt-free!

  • Pearl of Prosperity with Single Yolk:

    An immensely flavourful pandan lotus paste mooncake that is a gift that keeps
    on giving. It combines the delectable balance of sweet and salty flavours, with
    a three-layer visual treat that is truly Instagram-worthy — just perfect for a
    celestial enjoyment under the beaming moon. Crack open the mooncake and behold
    — a glorious golden yolk awaits.

  • Violet Moon with Single Yolk:
    The perfect pairing to your cup of Chinese tea comes in the form of a low-sugar
    white lotus and yam paste mooncake. Ensconced within a beautifully-baked skin,
    melon kernel seeds offer a mild crunch and speckle the outer layer like
    constellations in the night sky, adding texture to every mouthful. The
    refreshing flavour of mung bean filling — enhanced with the salubrious trace
    minerals of Himalayan salt — packs a wholesome bite. And in the spirit of
    reunion and gratitude, deep-dive into the luscious creaminess of the salted
    yolk center.

Aside
from having low-sugar options for the health-loving, these halal mooncakes do
not contain any lard or pork. The Precious Black and Violet Moon with Single
Yolk are also suitable options for vegetarians.

Presented in an ebony box p
ackaging,
every gift box contains four individually-packed mooncakes. Each adorned with a
floral motif that harks back to the poetry of past eras, elevated with refined
inclinations for the modern appeal.

IUIGA Baked Mooncake Quartet:

‘An Enchanted Moon’

Price

*
2 x Precious
Black

*
1 x Pearl of
Prosperity with Single Yolk

*
1 x Violet
Moon with Single Yolk


SGD 69.90 nett

IUIGA’s mooncake collection will be available for sale at all
stores from 17 August 2019 onwards.

Causeway Point

1
Woodlands Square, #B1-41

Singapore
738099

Opening
Hours: 10:00am — 10:00pm


Funan

107
North Bridge Road, #B2-15

Singapore
179105

Opening
Hours: 10:00am — 10:00pm

SingPost Centre

10
Eunos Road 8, #01-146

Singapore
408600

Opening
Hours: 10:00am — 10:00pm


Tampines 1

10
Tampines Central 1, #03-12

Singapore
529536

Opening
Hours: 10:30am — 10:00pm




Paya Lebar Quarter (Opens 30 August)

10
Paya Lebar Road #B1-10

Singapore
409057

Opening
Hours: 10:00am — 10:00pm





For more information about IUIGA, kindly visit

www.iuiga.com
.




For
high-res images, kindly download


here
.




ABOUT IUIGA

IUIGA was born from the pursuit of true quality. Co-founded by
five friends in 2017, the brand’s products are thoughtfully hand-picked from
some of the world’s best, undiscovered manufacturers under their Original
Design Manufacturer (ODM) business model. As an omni-channel retailer, IUIGA
promises well-designed products at consumer-inclusive price points. By working
closely with the manufacturers, the brand opens up opportunities to sell
directly to consumers without incurring unnecessary costs by going through
middlemen.

With radical transparency as modus operandi, IUIGA leads the
honest pricing revolution to ultimately
empower consumers with products that match form and function, with
uncompromised quality and affordability
— because, from one consumer to another, why
pay so much for quality?

Source:: Media Outreach

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