AIA Singapore launches most comprehensive critical illness (CI) plan that covers individuals from as early as the detection of chronic conditions AIA Singapore launches most comprehensive critical illness (CI) plan that covers individuals from as early as the detection of chronic conditions
In addition to multiple claims for critical illness, coverage for pre-early conditions and relapse, AIA Power Critical Cover also provides value-added services to promote... AIA Singapore launches most comprehensive critical illness (CI) plan that covers individuals from as early as the detection of chronic conditions

In addition to multiple claims for critical illness, coverage for pre-early conditions and relapse, AIA Power Critical Cover also provides value-added services to promote preventive care and ease pressures on individuals, families, and the nation

SINGAPORE – Media OutReach – 8 October
2019 – AIA Singapore today unveiled AIA Power Critical Cover,
an innovative critical illness (CI) plan offering its most comprehensive protection from diagnosis of pre-early conditions to
all stages of critical illness — diagnosis of early, intermediate,
major, and relapse — for 175 conditions, the
highest in the market[1].
Launching on 10 October, the policy’s unique
three-pronged power protection allows continued coverage for multiple illnesses,
guaranteed cash value and guaranteed savings benefits to ensure you remain adequately protected.

The plan bolsters AIA
Singapore’s commitment to support the nation’s healthcare needs by doing more
to manage the war against diabetes, ageing population, and the threatening
surge of chronic conditions amongst the young and old[2] — a ticking time bomb with
costly implications.

AIA Power
Critical Cover is also the first plan to provide coverage
for the rising cost of living with Type 2 Diabetes, one of the most expensive
chronic conditions in Singapore. Once diagnosed, getting insurance for the
day-to-day management of living with diabetes can be challenging, as insurers
typically only cover more severe complications associated with the condition.
The AIA Power Critical Cover 2019 study estimated that the cost of living with diabetes will increase to at
least S$6,000 in additional expenses per person this year. This additional expense associated with
managing diabetes was also the highest — almost double the average cost of
managing other chronic illnesses[3].

Ms Ho Lee Yen, Chief Customer
and Marketing Officer of AIA Singapore, said, “A false sense of
security is one of the underlying factors contributing to Singapore’s
protection gap[4].
CI policyholders are either unaware of what their plan actually covers[5], or they mistakenly think
that their plans adequately cover all conditions[6]. Therefore, it is of
utmost importance to us that AIA Power Critical Cover provides Singaporeans
with life-long comprehensive protection, while also staying relevant to
evolving healthcare needs. As we mark our 100th year in Asia, we remain
deeply committed to continuing to challenge ourselves to further enhance our
value proposition — especially for CI offerings — to help everyone live
healthier, longer, better lives.”

“Not everything is
about treatment. Making prevention and early intervention a priority is what
Singapore needs, so our society as a whole will benefit from the continued
accessibility of quality healthcare. Being diagnosed with a critical illness is
one of life’s most complex and stressful challenges. We need to take a short
term preventive as well as longer-term approach in making sure that we can
fully support the patient’s entire health and recovery journey, so they can
focus on getting back on their feet, back to their family, and back to chasing
their dreams,” said Dr Tay Miah Hiang, Senior Consultant Medical Oncologist at
OncoCare Cancer Centre.

Three-pronged
power protection to support your entire health journey across all five stages
of critical illness

When speaking to CI survivors, the AIA study found that 4 in 5 continue to face a lifetime of chronic health conditions even after CI recovery. They also wished they had done things differently; the most common regret amongst
CI survivors is not getting adequate CI protection earlier on in life, as 1 in
3 did not have critical illness coverage when they were first diagnosed. Even
for the lucky ones who had CI coverage, 1 in 3 could not get any more
CI coverage after a claim has been made.

To better support customers across all stages
of critical illness, AIA Power Critical Cover offers the following benefits:

  • Protection
    from pre-early conditions to all stages of critical
    illness – diagnosis of early, intermediate, major, and relapse — for 175 conditions,
    the
    highest in the market[7].
  • Three-pronged
    Power Protection:

    o
    Power Reset: To enjoy continued coverage without getting penalised
    for having already made claims for other illnesses, the plan restores critical illness coverage amount back to 100%, once 12 months
    have passed from the previous claim.

    o
    Multiple CI
    coverage
    :
    To better support Singaporeans given the rate of developing multiple chronic
    illnesses is on the rise, policyholders can make multiple
    claims for different CI of all stages, up to a total of 500% of the coverage
    amount.

    o
    Power
    Relapse

    for 5 of the leading CI conditions[8] in Singapore, the highest number of covered relapsed conditions in a CI plan: To give
    patients the strength they need to fully focus on recovery from diagnosis to
    re-diagnosis, policyholders can claim a relapsed CI
    condition, up to a total of 200% of the coverage amount.

  • Access to
    independent, global expert medical advice through Medix
    (Personal Medical Case
    Management Service
    ): Policyholders will receive the best possible treatment and personalised ongoing support throughout
    their medical journey when facing serious medical conditions.

“Having gone
through cancer twice myself, I cannot emphasise enough how important having
adequate coverage is to be financially, physically, and emotionally protected
against unexpected events. Critical illness is not a ‘death sentence’, but just
another setback that will help us become stronger. This is a learning I strive
to instil in my two children and pillars of strength. Believe in the power of a
positive mindset; focus on what you have, not what you have lost,” said Ms
Mavis Leong, AIA Financial Services Consultant and two-time cancer survivor.

Early
intervention to provide Singaporeans with higher chance of recovery


Increasingly, chronic illnesses that were once
considered diseases related to ageing have now become prevalent across all
generations due to lifestyle changes[9]. AIA Power Critical Cover
offers coverage for 10 pre-early conditions in order to catch symptoms before
they become more severe and even more costly to manage. This benefit includes
coverage for chronic conditions (first to provide
coverage for the rising cost of living with Type 2 Diabetes in Singapore),
milder form of cardiovascular diseases, benign tumour (suspected malignancy)
and Borderline malignant tumours, which are amongst the leading diseases in
Singapore[10].

AIA Power Critical Cover will also provide
access to on-demand telemedicine services from WhiteCoat to
make it even easier for Singaporeans to get the support and quality healthcare
consult they need to manage chronic illnesses.
This means policyholders will be able to seek expert advice and recommendations
from healthcare practitioners, anytime and anywhere via a mobile app. With
telehealth, the plan further helps with enabling healthier, longer, better
lives by removing the physical barriers that often prevent people from getting
treated early, such as those who are time-poor or cannot make an in-person
visit to the clinic or hospital.

Early intervention has
proven to improve outcomes for chronic illnesses. The Singapore government has described
early intervention as critical in the nation’s fight against diabetes, in light
of the country having the second highest proportion of diabetics amongst
developed nations[11]. In 2017, the Ministry of
Health (MOH) estimated that close to half a million Singaporeans aged 18 to 69
have pre-diabetes, and one in three of these individuals is likely to develop Type
2 diabetes by 2025[12]. Type 2 diabetes is
preventable by making positive lifestyle changes, from eating healthier to
staying active. Obesity is the single most important cause of Type 2 diabetes,
which can increase the chances of developing Type 2 diabetes by seven-fold[13].

Co-investing
in your health and rewarding you for staying healthy

The priority that Singaporeans place on cash
savings over protection is one of the main reasons why people are not having
their protection needs met[14]. To offer policyholders
with guaranteed cash value and savings, AIA Power
Critical Cover offers the following market-first
benefits
, if no CI claims are made:

Only standalone CI plan
that:

  • Pays Death Benefit of
    100% of sum assured less any CI
    benefits paid as well as a compassionate benefit of S$5,000[15].
  • Provides Surrender Benefit[16] for policyholders who
    do not make any CI claims over the policy term, and should they decide not to
    continue with the policy after age 75.
  • Offers Maturity Benefit
    (payable at age 100).

AIA Singapore continues to
champion preventive care with AIA Power Critical Cover’s integration with AIA
Vitality, the first-in-market comprehensive health and wellness programme
designed to encourage policyholders to live healthier with incentives and
rewards. With AIA Vitality, policyholders can enjoy a 5% discount on their first-year
premium and continue to enjoy subsequent discounts when they improve their
Vitality status by making positive health changes in their everyday lives.

AIA Singapore’s comprehensive healthcare proposition to enable
healthier, longer, better lives:

  • Continuing to offer innovative products and
    initiatives to help bridge the underinsurance gap in Singapore as AIA
    celebrates 100 years in Asia, from AIA Beyond Critical Care — the first-in-market
    CI plan to provide coverage for mental health conditions — to now with AIA
    Power Critical Cover.
  • Doing more to reward more Singaporeans for
    making healthier life changes by partnering with Singtel to unveil StepUp, a
    wellness platform that allows customers to earn local mobile data with every
    step they take.
  • Not forgetting the importance of sleep in
    enabling healthier, longer, better lives with #OneMoreHour, an ambitious
    initiative to raise awareness about the health benefits associated with getting
    sufficient sleep, providing tips and rewarding people to ensure everyone can
    get more and better quality sleep: http://bit.ly/AIAonemorehour.

Note to editor:

  • For more insights and findings from the AIA
    Power Critical Cover 2019 Study, please contact us at teamAIA@ogilvy.com or
    (+65)62139961.


[1] As at October 2019

[2] The proportion of older adults with three or
more chronic diseases nearly doubled from 2009 to 2017, according to the
Transitions in Health, Employment, Social Engagement and Intergenerational
Transfers in Singapore Study, carried out by the Duke-NUS Medical School’s
Centre for Ageing Research and Education, together with the Ministry of Health.

[3]
Amongst chronic illness sufferers, the average additional expense comes
up to S$340 a month, while diabetics reported an increase of S$529 in
additional expense per month.

[4] According to findings from the AIA Power Critical
Cover Study 2019.

[5] 1 in 5 are not sure if their life insurance
plans even have critical illness cover.

[6] 8 in 10 mistakenly think that CI plans cover
all tumours.

[7] As at October 2019

[8] Relapsed Major Cancer, Relapsed Heart Attack,
Relapsed Stroke, Repeated Heart Valve Surgery, and Repeated Major Organ / Bone
Marrow Transplantation

[9] The Straits Times (2018): Young diabetics at
higher risk of chronic kidney disease: Study
https://www.straitstimes.com/singapore/health/young-diabetics-at-higher-risk-of-chronic-kidney-disease-study

[15]
Compassionate benefit of S$5,000 is paid upon death less any amounts owing to
us.

[16] If you do not make a CI claim over the policy
term and should you decide not to continue with the policy after age 75, we
will pay you the surrender benefit ranging from 75% to 99% of sum assured.


About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the
“Group”) comprise the largest independent publicly listed pan-Asian life
insurance group. It has a presence in 18 markets in Asia-Pacific — wholly-owned
branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, Mainland
China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New
Zealand, Macau, Brunei, Cambodia, a 97 per cent subsidiary in Sri Lanka and a
49 per cent joint venture in India. In April 2019, AIA was also granted
approval as a preferred applicant to operate in Myanmar through a 100 per cent
wholly-owned subsidiary.

The business that is now AIA was first established in Shanghai a
century ago in 1919. It is a market leader in the Asia-Pacific region
(ex-Japan) based on life insurance premiums and holds leading positions across
the majority of its markets. It had total assets of US$256 billion as of 30
June 2019.

AIA meets the long-term savings and protection needs of individuals by
offering a range of products and services including life insurance, accident
and health insurance and savings plans. The Group also provides employee
benefits, credit life and pension services to corporate clients. Through an
extensive network of agents, partners and employees across Asia-Pacific, AIA
serves the holders of more than 34 million individual policies and over 16
million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of
Hong Kong Limited under the stock code “1299” with American Depositary Receipts
(Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).

Source:: Media Outreach

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