In partnership with SBS, Australia’s multicultural and multilingual public broadcaster, Coca-Cola delivered a 24-hour Christmas Day broadcast of heartfelt carols and messages of gratitude, bringing Filipino families closer to loved ones working in Australia this festive season.
SYDNEY, AUSTRALIA –
Reyes added, “Our simple wish is that with this project, we hope we were able to bring even a moment of warmth to those spending Christmas far from home. If the Sound of Home helped one person feel remembered even for a few seconds, then we’ve done something meaningful this season.”
Nikhil Panjwani, Executive Creative Director Ogilvy @WPP OpenX, the creative agency supporting the campaign, commented, “Christmas is about togetherness, but for millions of OFWs, it’s defined by distance. SoundOfHome.FM was our way of using something as simple as radio to bring families closer — if only for a moment — on a day when it matters most. We couldn’t shorten the distance — but we did close the silence with a 24-hour love letter, in audio form.”
The Sound of Home initiative reinforces the Coca-ColaTM brand’s longstanding belief in the power of human connection. By uplifting those who give so much of themselves during the holidays, Coca-Cola celebrates the real magic of Christmas — the simple yet profound moments that bring us back to one another.
Even when families are oceans apart, the feeling of home can still find its way through.
Watch the Sound of Home film on YouTube or visit SoundOfHome.FM to learn more. Follow us on Facebook and Instagram to get the latest news about the brand.
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About Coca-Cola ASEAN & South Pacific
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.
Together with our bottling partners, we help bring economic opportunity to local communities across the region.
Learn more at www.coca-colacompany.com and follow us on X, Instagram, Facebook, and LinkedIn.
About OpenX
WPP Open X is a bespoke global agency model created in November 2021 for The Coca-Cola Company that’s integrated at its core and unprecedented in its scale. Our work spans across over 200 brands in 195 countries and provides access to the entire agency network and the best talent, capabilities and resources in and outside of WPP. Combining scale and agility, WPP Open X supercharges creativity and is a multiplier for growth and innovation.
Source:: Media Outreach
