CITIZEN Asia Limited Promaster NY011 series

SINGAPORE
– Media OutReach – 20 July 2020 –

Bigger
and better at 44mm

The original Promaster NY004 diving
watch that was released in 1989 was the basis for the new generation of Citizen
Asia Limited Promaster NY008 series watches
that were released since 2018. These two collections, with the first in 2018
coming mainly on rubber straps, and the second in 2019, coming on stainless
steel bracelets, have been a critical and commercial success.

Fans of CITIZEN have lauded these
collections for their robust technical features, the unique back story of the
original Promaster
NY004 series being used by the Italian Navy, and the affordable price point
that made them accessible to everyone. Most interesting however, the Citizen
Asia Limited Promaster NY008 series came with an engraving of a “Fugu”, or
Japanese for “pufferfish” on the caseback, which was in acknowledgement of the
nickname given to the original Promaster NY004 series diver by fans. This was
due to the distinctive shape of the bezel – designed with curved and sharp
edges that made it easy to grip in wet conditions – that reminded fans of the
pufferfish.

With the aesthetics of the original
firmly established, CITIZEN has decided to use the same well-loved formula found
in the 42mm Promaster NY008 series and create a new version in a larger 44mm
size. This not only comes in line with modern preferences, but gives another
option for fans to be able to choose the size that fits them better.

In the new, Citizen Asia Limited Promaster
NY011 series, the signature design elements have
been retained, such as the bezel with serrated teeth for easy gripping in wet
conditions, as well as the new design of the hour markers that was introduced
in the Promaster NY008 series in 2018.

The new collection though is not just
about a larger 44m case size. In fact, aside from this, there are a number of
new features that the collection introduces to the family of the Citizen Asia
Limited series, that watch fans will certainly appreciate.

New
features

The headline feature of the Citizen Asia
Limited Promaster NY011 series might be the larger 44mm case size, but there
are other notable ones that greatly increase the value proposition on offer.
These technical additions not only increase the performance of the watch for
diving, but also make the overall ownership experience more satisfying.

The first feature is the use of a
sapphire crystal instead of the mineral crystal that was used in the previous Promaster
NY008 series. Sapphire crystal is more expensive and typically used in watches
that are higher in price. This is because of its main advantage, in that it is a
harder material that resists scratches. This means that it will resist rough
handling better, and allow the crystal to retain its function of allowing the
owner to read the time clearly. This is in contrast to a mineral crystal, which
can pick up scuffs and scratches over time which can mar the look and
functionality of the watch.

In
terms of the diving bezel, there is a notable upgrade in functionality. This
time, the Citizen Asia Limited Promaster NY011 series comes with 120 clicks as
opposed to the 60 clicks of the previous collections. This means that it has
the ability to more precisely define a dive time when it in used. Additionally,
it also means a better feel in the hand as the bezel is rotated since it is
more precisely made to higher tolerances.

The Citizen Asia Limited Promaster
NY011 series will also feature a new polyurethane
strap that by all appearances comes with the same technical features already
found in the current polyurethane straps supplied with diving watches. Not only
is there a N.D Limits table printed on it to help divers calculate
decompression times, the strap is also rippled towards the watch head, in order
to compensate for the compression of a wetsuit sleeve underwater at depth and
so ensure that the watch remains securely on the wrist.

The main difference is that the new polyurethane
is softer, and more durable than the previous version, which helps with greater
all-day comfort on land or in its native environment, underwater.

Finally, the laser engraving of the
“Fugu” or puffer fish that is found on the case-back of the Citizen
Asia Limited Promaster NY011 series will appear slightly differently than that
found on the Promaster NY008 series. While the design of the “Fugu” remains the
same, the appearance of it will be more defined, and this is because it is
etched deeper in the engraving process.

The rest of the technical specifications
of the new Citizen
Asia Limited Promaster NY011 series will be
familiar, as the watches will use the proven in-house cal. 8203 movement, have
200m water resistance and be compliant with the ISO 6425 standard for diving
watches.

Fully Lumed Dial

One of the popular dial variations of
the original Promaster
NY004 from 1989 was the one with a fully lumed dial. Unlike most watches that
have lume applied on hour markers for time telling in the dark, these watches
had lume applied instead, on the dial. Hour markers were typically not lumed so
that they would contrast against the generous amount of lume on the dial, and
so be the points by which a user could reference to tell the time.

A fully lumed dial is comparatively
rare, with only a few brands having made watches with them before. CITIZEN has
always been one of the brands known for producing this type of dial, and so,
for aficionados of lumed watches that wanted the ultimate visibility of the
time in the dark, the original Promaster
NY004 was a popular option.

CITIZEN introduced this dial again in
2018 with the NY0080-12X, and again this year with the new Citizen Asia
Limited Promaster NY011 series.

The fully lumed variant of the Citizen
Asia Limited Promaster NY011 series is three
times brighter than that used in the previous Promaster NY008 series. Not only
that, because the dial is bigger, there is more lume overall, which makes the
brightness that can be experienced under low light even more apparent. This
particular model is limited to 2,000 pieces, with each piece carrying its own
series number on the case-back.

Variations

The new Citizen Asia Limited Promaster
NY011 series will come in four colour variations,
all mounted on polyurethane straps. There will be two black dial variants, one
with a bezel in red (for the first 15 minutes) and blue and the other in blue
(for the first 15 minutes) and black. Then, there will be a white dial variant
with a black bezel, a relatively uncommon combination in a diving watch.
Lastly, there will be the aforementioned fully lumed dial variant with a black
bezel.

The watches will be
available towards the middle of 2020 in the following markets -Singapore,
Malaysia, Thailand, Vietnam, Indonesia, China, Taiwan region, Hong Kong SAR, Philippines,
and Cambodia.

CITIZEN WATCH is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronized timekeeping.

* The final design and specifications
are subject to change without notice.

*
Eco-Drive is registered trademarks or trademarks of CITIZEN Watch Co., Ltd.

FOR MORE INFORMATION

https://citizenasialimited.com/