Fashion Walk Actively Evolves Innovative Pop-up Store Concept

• Launching “In the Name of Summer” Pop-up Twin Stores together
  with Lifestyle Brand – Asian Gold
• Showcasing a Selection of Globally Exclusive Brands, Setting
  Off an Aesthetic Movement this Summer

HONG KONG, CHINA – Media OutReach – 4 August 2020
– Located in the heart
of Hong Kong, Fashion Walk is a hotspot of international fashion, beauty and
lifestyle brands, and global delicacies. This summer, Fashion Walk strives to
further develop pop-up store concept by integrating fashion and art in
collaboration with the lifestyle brand Asian Gold. From now through August 31,
2020, selective artists and fashion brands will take part in several globally exclusive
exhibitions or unveil for the first time at “In the Name of Summer” pop-up twin
stores. This will definitely reinforce the leading position in trend and
fashion of Fashion Walk.

Ms. Bella Chhoa, Director — Leasing and Property Management of Hang
Lung Properties (right) and Mr. Phillip GOLD, founder of Asian Gold (left) join
forces to launch the “In the Name of Summer” pop-up twin stores to
show their determination to further develop the innovative pop-up store concept.

For more photos, please download from
this link.

Ms.
Bella Chhoa, Director —
Leasing and Management of
Hang Lung Properties, says, “In addition to continuously introducing flagship
stores of international fashion brands and specialty shops, we have also been
broadening our tenant mix and constantly bringing excitement to our customers through
various events and pop-up stores with different themes. As customers enjoy a
broad spectrum of new brands and the gastronomic experiences, we are widening
their exposure and knowledge in different areas while offering them a one-stop
shopping experience.”

Fashion
Walk takes leading edge when it comes to launching captivating pop-up stores. An
impressive portfolio of unique pop-up stores previously held includes
“INCREDIBLE X Mickey Mouse X Red A” concept store, the world’s first
“Givenchy #ThisIsNotWhatYouThink” pop-up store, and “IWC X Urban
Coffee Roaster” pop-up coffee shop just to name a few. All projects received
high acclamation. Bella continues, “Our collaboration with Asian Gold to
launch the pop-up twin stores aims at bringing out different themes at two
spaces at Fashion Walk, which guarantees to offer customers a one-of-a-kind
experience.”

In
contrast to conventional pop-up stores, “In the Name of Summer” takes
form as twin stores at Fashion Walk. Two spaces are created; one showcases
weekly art exhibitions, while the other one offers retail service from
multi-brands for customers. The idea is to surprise customers with a fruitful and
in-depth exploration.

Mr.
Phillip GOLD, the founder of Asian Gold, says, “Frankly speaking, I am an
avid customer of Fashion Walk. Apart from being recognized for offering a vast
selection of international fashion and lifestyle brands, the pop-up stores that
Fashion Walk has had from time to time impressed me a lot too. These often inspire
me with creative ideas. The vision of Asian Gold is to promote lifestyle
immersed by art and fashion, which closely aligns with the commitment of
Fashion Walk to assimilate high quality lifestyle experiences. When the concept
of “In the Name of Summer” project was conceived, Fashion Walk is on
my top priority. This summer, Asian Gold and Fashion Walk join forces to launch
“In the Name of Summer” pop-up twin stores in order to create a
platform where fashion and art come together for consumers to appreciate the
aesthetics of design and commerce in one single place.”

“In
the Name of Summer” brings fashion, lifestyle, photography, music, dance,
and other elements together to set off a new anesthetic movement in the form of
pop-up exhibitions and stores. The participating artists and brands include:

• Wilson
  PK, a fashion designer and a graduate from Central Saint Martins College of Art
  and Design, who previously collaborated with the international superstar Lady
  Gaga;
• Rickyy
  Wong, a designer who participated in Vancouver Fashion Week, Los Angeles
  Fashion Week, Shanghai Fashion Week and Paris Fashion Week;
• Vincent
  Li, a fashion designer who was selected as Not Just A Label’s Top 50 Global
  Designers in 2016;
• Jeff
  Mui, a fashion designer and the founder of Jeff Dark, who designed costumes for
  celebrities such as Kelly Chan, Kay Tse and so on;
• James
  Tong, the mastermind behind LUXELIVING and was selected as one of the receivers
  of the World Chinese Youth Leadership award by the world Chinese magazine YaZhouZhouKan
  (formerly known as Asia Times);
• Vincy
  Leung, a Green Leaf Artist of Art with the Disabled Association Hong Kong, who
  specializes in photography of streets, products and creativity;
• Vaap
  Ip, an artist who is famed for the use of uniformity and repetition to depict
  cityscape structures;
• Feminart,
  a photography studio set up by Iris Cheng, who has worked in film and creative media
  fields for years;
• Bow
  Tie Shop HK, a local bow tie brand notable for working with Mini cooper, trendy
  brand LEE, HKJC, etc;
• OTT
  (Over The Top), a fashion brand reputable for their exaggerated and glamorous
  styles;
• Big
  Horn, an eyewear brand that has won various international design awards, and is
  popular among international stylists, celebrities, fashionistas and bloggers;
• Make
  Yourself Look Amazing, a hair and jewelry label, which creates hand-made French
  artisan headpieces.

About Fashion Walk

In a unique fusion of indoor and outdoor elements
at the heart of Causeway Bay, embracing three vibrant streets — Paterson,
Kingston and Food Street — Fashion Walk is a distinctive shopping destination,
offering the latest trends in fashion, gastronomy, and lifestyle in a
magnificent setting. Fashion Walk has its finger firmly on the pulse of fashion
trends, allowing connoisseurs of style to discover popular international brands
and rising stars. More and more cutting-edge designers and labels are opening their
flagship and concept stores here, including the first CHANEL Beauty Studio,
medical beauty solution SkinCeuticals and SkinCeuticals by per FACE, legendary
French perfume label GOUTAL’s first flagship store in Asia, the first overseas
store of Japanese fashion retailer STUDIOUS, the first pet-friendly beauty and
event venue Private i Concept Store, the first Vivienne Westwood café-boutique,
and trendy label select shops including D-Mop, HER, I.T, JUICE, Mastermind
World, and SHINE, to name but a few. Fashion Walk is also home to a diverse
array of culinary delights. Highlights include America’s lobster-themed chain
Red Lobster, Asia’s best female chef’s burger joint Little Bao Diner flagship
store, the only patisserie with a savory menu Lady M from New York, and many
more. Fashion Walk is obviously the home of Fashion Intelligence, and the
coming together of ideas and insights.

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Source:: Media Outreach