Driven by the vision of
“Creating Shared Value” by Adrian Cheng, Group and CEO of New World Development
(NWD), the K11 Group continues to bring positive change to society through this
exclusive first partnership with MOCA, bringing fashionable options to an
everyday necessity, while supporting artists’ creativity.
These collectable items include an exclusive creation for K11 by artist
Alex Israel which features a sunset palette design mask with a specially
designed iconic artist portrait pin. Other designs include a colourful floral
design mask by Andy Warhol that echoes the same artwork which is in MOCA’s
permanent collection, Yoko Ono’s puzzle
design “A Piece of Sky”, Mark Grotjahn’s geometric style pattern and Catherine
Opie’s “Bo from Being and Having (detail)”. For those who love typography, the
collection also offers Virgil Abloh’s “Still Speaks Loudly”, Barbara Kruger’s “Better
Safe Than Sorry”, and Hank Willis Thomas’ “Life, Handle with Care”.
#MOCAmasks Limited-Production
by Nine Globally Celebrated Artists
Thanks to incredible artists Virgil Abloh, Mark Grotjahn, Alex Israel,
Barbara Kruger, Yoko Ono, Catherine Opie, Pipilotti Rist, Hank Willis Thomas,
and The Andy Warhol Foundation for the Visual Arts, being a responsible and
caring citizen amongst citizens just became even more beautiful. This is MOCA’s
first mask project and reflects the museum’s commitment to making the
experience of art accessible and encouraging the urgency of contemporary
expression. Made in Los Angeles, these masks are available in APAC via the exclusive K11 x MOCA partnership. The
nine special designs will be shown at the Gold Ball on the second floor of K11
MUSEA in Hong Kong.
“As a MOCA trustee, I am proud to be bringing this meaningful project
#MOCAmasks to Asia Pacific,” says Adrian Cheng. “These limited edition designs
showcase the creativity of some of the world’s most respected artists, and I
hope they provide stylish options to the global community and help people adapt
to the new normal, all while supporting the art industry at the same time.”
MOCA Director Klaus Biesenbach adds:
“Wearing a mask communicates that you’re mindful of protecting others,
your community, and yourself. I am so grateful to the artists participating in
the #MOCAmasks initiative. Being a responsible and caring citizen amongst
citizens just became even more beautiful because of these artists’
contributions! MOCA is thrilled to partner with K11 on this project and
thrilled to make these masks available to mindful and caring art lovers in Asia.”
Creating
Shared Value
Adrian Cheng became the first conglomerate in Hong Kong to play a
leading role in helping those in need during the pandemic.
In February, NWD launched a new shared platform #LoveWithoutBorders, in
an effort to provide creative and sustainable solutions to challenges brought
about by the pandemic, including setting up an anti-epidemic fund of $10
million for Hong Kong-based families via NWD’s charitable foundation, raising
funding for local communities through K11 campaigns including “Love Power” and
“#ShareToInspireBid”, building its own mask production lines in Hong Kong, and
launching “Mask-To-Go” dispensers available in thirty-seven designated centres
run by non-governmental organisations (NGOs) across all eighteen of HK’s districts
to ease recipients’ anxiety about the shortage of masks.
#MOCAmasks Design Process:
The designs of #MOCAmasks are unique or existing works that have been
specially adapted for this unique project.
Each mask is handled much like an art work from creative to curatorial
to production and presentation. The curatorial journey of #MOCAmasks has been a
labour of love. All masks are crafted in Los Angeles and vary in fabric
depending on the design, including 100% Cotton, Cotton Blends (98% Cotton, 2%
Elastane), or 100% Polyester Micro-Fiber. #MOCAmasks are for decorative use
only. The mask shape is meant to fit a
wide range of faces comfortably and securely, including children over 10 years
old. Masks can be adjusted based on construction and are made with two layers
of fabric, featuring a pocket on the inside with open sides for the option of
individual filter insertion.
ABOUT THE ARTISTS
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Virgil Abloh, Still Speaks Loudly ( Virgil Abloh (b. 1980, Rockford, Illinois) is an artist, architect, engineer, creative director, and fashion designer. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a Master’s degree in Architecture at the Illinois Institute of Technology. It was here that he learned not only about design principles but also crafted the principles of his art practice. He studied a curriculum devised by Mies van der Rohe, on a campus he designed. Currently, he is the Chief Creative Director and founder of Off-White™and the Artistic Director of Menswear at Louis Vuitton. |
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Alex Israel, Mask for MOCA ( Alex Israel (b. 1982, Los Angeles, California). For the last decade, Israel’s art has embraced pop-culture as a global language. Trafficking in the invisible stardust of Hollywood and the detritus of film production–backdrops, sets and props–while riding the wave of the Internet and social media–as online talk-show host, eyewear and clothing designer, filmmaker and hologram–Israel’s art practice doubles as a brand, centered around a Southern Californian millennial lifestyle for which his iconic profile-in-shades-logo becomes a sly emblem, mobilized across high-visibility platforms from the worlds of art, entertainment, fashion and tech. Embedded within each of Israel’s endeavors is not only a landscape (of LA) and a portrait (of himself), but a cool and savvy meditation on a world fueled by celebrity, product placement and influence. A sort of sphinx behind dark lenses, the artist provokes an interrogation of the role of contemporary art in this new world. |
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Andy Warhol, Flowers ( As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed over $200,000,000 in cash grants which support the contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. For more information visit K11 unveils exclusive partnership in Asia Pacific with The Museum of Contemporary Art, Los Angeles (MOCA) to showcase limited-production MOCA Masks at K11 MUSEA, with designs by globally celebrated artists Virgil Abloh, Mark Grotjahn, Alex Israel, Barbara Kruger, Yoko Ono, Catherine Opie, Pipilotti Rist, Hank Willis Thomas, and Andy Warhol
Available for pre-order, Friday 7 August via K11 eshop https://shop.k11.com/en/eshop/moca
#K11 MUSEA #MOCAmasks #CSV #SiliconValleyOfCulture
SINGAPORE – Media OutReach – 7 August 2020 – K11 is proud to announce its exclusive partnership with The Museum of Contemporary Driven by the vision of These collectable items include an exclusive creation for K11 by artist
#MOCAmasks Limited-Production Thanks to incredible artists Virgil Abloh, Mark Grotjahn, Alex Israel,
“As a MOCA trustee, I am proud to be bringing this meaningful project
MOCA Director Klaus Biesenbach adds:
Creating Adrian Cheng became the first conglomerate in Hong Kong to play a
In February, NWD launched a new shared platform #LoveWithoutBorders, in #MOCAmasks Design Process: The designs of #MOCAmasks are unique or existing works that have been
ABOUT THE ARTISTS
Image About K11 GroupK11 Group was founded in 2008 by renowned entrepreneur Marking its 10th anniversary, K11 Group announced its most Dockside art and design district developed by parent In addition to its flagship K11 Art Malls, K11 Group also K11 Group is based in Hong Kong and has operations in Through K11 Group, Cheng’s stated aim is to enrich the new THE MUSEUM OF About MOCA: Founded in 1979, Source:: Media Outreach 
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