Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference
First virtual event for Aruba’s channel partners with new programs to help them prepare for the next phase of business growth SINGAPORE – Media... Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference

First virtual event for Aruba’s channel partners with new programs to help them prepare for the next phase of business growth

SINGAPORE – Media OutReach – 10 September 2020 – Aruba, a Hewlett Packard
Enterprise company
(NYSE: HPE), hosted its Aruba Atmosphere (ATM)
Asia Pacific Partner Conference in a fully virtual event for the first time,
bringing parnters from across the region.

The event, which attracts hundreds of partner attendees every
year, comes as the highly anticipated ATM has also gone online amid the ongoing
global pandemic. Along with the new format, this year’s event outlined how Aruba
is poised to collaborate with partners by providing them with new business
models to navigate the changing market landscape and to become digital-ready.

“The ATM Asia Pacific Partner Conference is a
significant gathering for Aruba’s channel partner community. We have made great
strides in collaborating with our partners particularly during these
unprecedented times. We remain fully committed to delivering products, programs
and services that support their business goals and helping partners grow their
opportunties,” said Anthony Smith, Director Asia, Pacific and Japan Aruba
Channel at Aruba.

Aruba’s Partner Plan for Everything-as-a-Service

Aruba announced
its partner strategy will focus on managed services, delivering network
solutions as everything-as-a-service (XaaS) given the rapid shift to cloud, digital transformation and emergence of
hybrid workplace. These will include partner branded and Aruba branded
offerings that Aruba partners will exclusively take to market:

  • Partner Branded: for
    Aruba Partners who wish resell and deliver to customers their network solutions.
  • Partner-Aruba Branded: for
    Aruba managed services providers, using the partner’s own capability to deliver
    cloud-managed networks to their customers using an as-a-service model
    underpinned by the partners own network operations center (NOC) and customer
    success staff.
  • Aruba Branded: for partners
    to deliver to their customers, using Aruba cloud managed network, supported by
    Aruba’s NOC and customer success staff based on an as-a-service model using
    subscription billing.

“With the
changing enterprise needs brought by the accelerated phase of their digital
transformation journeys, our focus is to provide our channel partners a robust
set of programs that will help them scale business results,” added Smith. “This
plan will outline through our ‘six bold moves,’ which will help guide Aruba partners
and distributors on this journey into the next fiscal year.”

Aruba also
announced its small to medium business (SMB) strategy which aims to support companies
through cloud managed and app managed network solutions such as the Aruba
Instrant On products to keep their business up and running. This strategy allows
partners to customize their approach achieve profitability and establish
differentiation in the market for customers.

Earlier in June
2020, Aruba made enhancements to its Aruba Partner Ready for
Managed Services Porvider (MSP)

program that will give partners more flexibility when working with customers. “Through
MSP, partners in APJ can enable their business with Aruba provided sales and
marketing assets and products to fast-track go-to-market presence for network
as a service,” said Aiden James Greene, APJ MSP Program Lead at Aruba. Aruba
will work with partners in setting up this services line and provide the sales
and marketing assets at minimal cost.

Our Partners

At the event, a total of 12 of channel partners were
recognized for demonstrating commercial excellence and customer success over
the past year. This year’s award winners included:

  • APJ Experience Edge Solution:
    StarHub Ltd (Singapore), NTTDATA Customer Service Corporation (Japan), NEC
    Australia Pty Ltd (Australia)
  • APJ Managed Service Provider:
    PT Hipernet Indodata (Indonesia)
  • APJ Champion of Champions:
    Dongkuk Systems Co. Ltd. (Korea), Digital China Macao Commercial Offshore Ltd.
    (China), Insung Information (Korea)
  • APJ Aruba Instant On

· Top Reseller WLAN:
River Network Co. Ltd. (Korea)

· Top Reseller Wired:
Ugent (Korea)

· Top Distributor:
Daiwabo Information System Co. Ltd. (Japan)

· Top Innovative Partner:
JJNET International Co. Ltd. (Taiwan)

“As a long-standing gold Aruba partner, we take great
pride in being recognised in their APJ Experience Edge Solution Award. At NEC,
we are all about ensuring our customers gain maximum value from their IT
investments, and Aruba Edge solutions allow us to offer best-in-class
networking insights and security, from the very edge of the network. Businesses
today require contextually-aware networks that intelligently adapt and scale in
response to changing circumstances, and Aruba’s AI-powered technology allows us
to offer our customers the best and latest in networking innovation,” said
Milan Djuricic — Vice President, Managed Services, NEC Australia.

“Our channel partners
continue to deliver outstanding results over the years that exceed market
expectations, and all is due to a great partnership and collaboration,” said Donna Grothjan, Vice President
World-Wide Channels at Aruba. “Enterprises are increasingly becoming
more digital and they are looking for the right solutions partner that will
help future-proof their hybrid business through secure and seamless remote
network connectivity. As we continue to innovate as a company and expand our
existing portfolio, Aruba and our channels partners are in a great position to
provide those solutions for our customers.”

About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise company, is the global
leader in secure, intelligent edge-to-cloud networking solutions that use AI to
automate the network, while harnessing data to drive powerful business
outcomes. With Aruba ESP (Edge Services Platform) and as-a-service options,
Aruba takes a cloud-native approach to helping customers meet their
connectivity, security, and financial requirements across campus, branch, data
center, and remote worker environments, covering all aspects of wired, wireless
LAN, and wide area networking (WAN).

To learn more,
visit Aruba at
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and Facebook,
and for the latest technical discussions on mobility and Aruba products, visit
the Airheads Community at

Source:: Media Outreach