SINGAPORE – Media OutReach – 15 October 2020 – AXA Insurance has launched #BetterMe by AXA, an employee benefits offering designed to empower employers...

SINGAPORE – Media OutReach – 15 October
2020 – AXA Insurance has launched #BetterMe
by AXA, an employee benefits offering designed to empower employers to meet the
diverse needs of their multi-generational workforce, and to cultivate more
engaged and productive employees who will drive their organisation forward.

#BetterMe by AXA allows companies to provide
employees insurance coverage that can be customised according to their
individual needs, as well as comprehensive benefits including a suite of health
and wellness services beyond traditional insurance protection.

Julien Callard, Managing Director,
Retail & Health, AXA Insurance
said the COVID-19 pandemic
has dramatically changed workplaces, regardless of size or industry, and put
employee benefits in a new spotlight as this is a time when employees are most
looking for support.

“More employers today
are recognising the value of putting their people first, which can contribute to positive outcomes such as
better overall health and well-being of their employees, employee loyalty,
increased engagement and enhanced productivity. #BetterMe by AXA is our
commitment to support employers in meeting the evolving needs of their employees
and nurturing a stronger and more resilient workforce.”

Understanding employees’ expectations of benefits

There has never been a better time for
organisations to invest in their most valuable asset, their employees, and this
can start with an understanding of what their employees want from their
employee benefits package.

A study by AXA found that limited coverage was
the biggest area of dissatisfaction for employees when it comes to their
company’s health insurance plans. 36% of the respondents were unhappy about the
level of coverage in the benefits they receive. Additionally, the study also
revealed that employees of different age groups prioritise different benefits
depending on the stage of their life journey.

“We understand that a diverse workforce has
varying expectations and needs, and companies today require more than a
one-size-fits-all solution. #BetterMe by AXA goes beyond offering employers the
ability to choose coverage that caters to employees, to even letting employees
have an added layer of customisation where they can choose to enhance their
level of coverage for themselves and even their dependents or add on new
benefits for greater protection. More than that, it also addresses employee
well-being holistically with the wellness services and solutions available,”
added Callard.

Here’s an overview of what companies and their employees will get with
#BetterMe by AXA:

  • A customisable and holistic employee benefits
    • Companies and employees can customise
      the coverage and benefits of their corporate plan based on factors such as
      their needs and budget, in a few simple steps:

      1. Company’s HR selects a
      base plan with options for hospitalisation and term life insurance, followed by
      optional add-on coverage and supplementary services.
      2. Employees will then have
      the option of enhancing their company-provided insurance plan by increasing the
      level of coverage or adding on new coverage, such as critical illness
      insurance, personal accident insurance, general practitioner coverage,
      specialist coverage, and dental coverage. Employees will soon have the option
      to purchase extended coverage for their dependents too.
        They can also choose to add on supplementary
        services that are available in partnership with best-in-class partners:
        telehealth provider Doctor Anywhere for convenient access to quality care via video
        consultations and a dedicated Chronic Disease Management Programme for suitable
        candidates, global fitness and wellness aggregator ClassPass for an unmatched
        variety of fitness and wellness experiences, and digital therapeutics firm
        Naluri for health coaching and mental wellness support.

      • Dedicated support for onboarding and staff
        • Companies can receive dedicated support from AXA Ambassadors who will assist HR managers in
          onboarding their employees for all services in the #BetterMe by AXA programme.
          According to the AXA study, 37% of employees were unsure of the health insurance coverage and
          benefits provided by their employer, and AXA hopes to address this gap with the support it is
          offering to companies who come onboard the programme.

          AXA will also partner
          companies to engage their employees through on-site events in a variety of
          formats and topics, ranging from financial wellness and health talks to coaching
          programmes for professional development and networking events.

        • Convenient access to
          information and services through digital tools:
          • Companies can expect reduced
            administrative work and increased efficiency as they will be able to
            conveniently access and manage their employees’ insurance policies and a range
            of services via a one-stop HR portal. The digital platform will also allow for
            greater visibility and easier tracking of insurance claims and payments in a
            second rollout before the end of the year.

            Employees too can enjoy
            greater convenience with policy information available at their fingertips via
            the MyAXA app and portal, including personal policies they may have with AXA.
            They can also look forward to being
            able to enjoy greater integration of wellness services into the app in future
            updates of MyAXA .

          AXA will continue to
          expand the range of services offered under the #BetterMe by AXA programme.

          As part of the launch, AXA has also unveiled a
          short promotional film, titled “The Employee Roundtable”, which is set in an
          office boardroom and follows a diverse group of employees as they each share suggestions
          on the types of employee benefits they would value most individually.

          For more information on
          #BetterMe by AXA, please visit

          To view the short film, please visit


          AXA Insurance is part of the AXA group, a
          worldwide leader in insurance and asset management with 160,000 employees serving 108 million clients
          in 57 countries. Present in Singapore since 1969, AXA Insurance has been
          serving the general and life insurance needs of individuals and companies in
          Singapore through a wide range of innovative products. As one of the top global
          insurers in Singapore, AXA Insurance protects more than a third of a million
          customers in Singapore. As a company whose business is about protecting people,
          AXA Insurance is committed to building a stronger and safer society by
          empowering customers to live better lives.

          For more information,
          please visit

          Source:: Media Outreach