The agency optimises end-to-end real estate experiences with leading technologies; from 3D dollhouse virtual viewing, to digital document and signature solutions and AI chatbots.
SINGAPORE – Media OutReach – 24
November 2020 – ERA Singapore (ERA) has recently marked the transformation
of ERA APAC Centre with Minister of National Development Desmond Lee that will
see the new-look Asia Pacific HQ taking shape in 2021.
Group photo
of Kevin Lim (ERA Chief Agency Director), Doris Ong (ERA COO), Eugene Lim (ERA
Key Executive Office), Mr Desmond Lee (Minister for National Development), Jack
Chua (ERA CEO), Tan Choon Hong (APAC Realty Board Independent Director), Marcus
Chu (ERA COO) and Gary Lau (ERA Chief Agency Director) at the recent virtual Q4
Career Advancement Day
The building, the only
one that is owned by a real estate agency in Singapore, is set to become a real
estate icon in the region, with digitalisation taking centre stage across every
touch-point. Once its transformation is complete,
its network of trusted advisors will enjoy access to cutting-edge facilities
powered by technology.
There will be a media room equipped with cameras,
lighting and audio systems for them to produce videos or conduct virtual
training sessions and meetings. Several interactive LED display screens
showcasing virtual property galleries will also be installed. Additionally, a
co-working space, will allow trusted advisors to brainstorm ideas and seek
consultation with their fellow teammates, via offline and online platforms.
Best-in-class digital initiatives that offer competitive advantage
Virtual is the new reality. As more
property transactions are completed remotely, ERA has introduced a slew of digital
initiatives that will enhance the end-to-end real estate experience for both customers
and trusted advisors.
Presently, property buyers and sellers,
especially those based overseas, have to undergo the search and screening
processes on their own. They are unable to fully imagine the space of a unit or
explore it thoroughly via existing images or videos.
There is also a lack of information on
appointed trusted advisors to help facilitate overseas transactions and ensure
official documents are safely and securely handled. This is where ERA seeks to
fill the gap with the following digital initiatives:
-
Global Referral Network, a global initiative by its master
franchisor ERA Real Estate to automate and track cross-border property buying and selling processes within
its global network. -
Digital Signature,
in partnership with Dedoco to integrate encrypted blockchain technology that will save everyone time
with Sign with SingPass service. ERA is the first private company to integrate this new government initiative
in its processes. -
Robo Chatbot, in partnership with YooZoo Games to provide instant query-response service, powered by AI Technology
that increases
productivity of trusted advisors. -
Asia Virtual Property Expo, in partnership with PropertyGuru
to provide a seamless virtual platform to promote cross-border buying and
selling of properties. -
3D Virtual Viewing & Capture
Services, in partnership
with Matterport to enable trusted advisors an easy and low-cost access to 3D
capabilities and AI technology in marketing their properties virtually.
“These digital
initiatives are examples of how ERA is embracing
Proptech into our business so that our trusted advisors have a competitive
edge. In an increasingly digitalised world, we are constantly thinking of
breakthroughs to bridge physical limitations and enable seamless processes for
buyers, sellers, and trusted advisors alike. Our aim is to provide personalised
services along every step of the real estate experience, no matter where they
are located,” said Jack Chua, Chief Executive Officer of ERA.
“Technology can really open up new
opportunities for trusted advisors; but unfortunately, smaller agencies don’t
have this kind of tech support like this partnership,” says Division Director
Yap Chin Chuan, who recently joined ERA as he had no means to go digital due to
the lack of Proptech resources in his previous agency.
Online Portal to enable cross-border
real estate transactions across 34 countries
ERA trusted advisors can
now enlist its entire global network of more than 40,000 affiliated trusted
advisors in 2,300 offices throughout 34 countries to market their properties or
hunt properties overseas.
Dubbed the Global
Referral Network, an e-commerce online referral
platform powered by global real estate tech firm Immobel, this online
portal helps to meet cross border property demands and country-to-country
referrals instantly. Previously, trusted advisors have to call or email the respective ERA
headquarters to indicate their interest to make a global referral transaction.
This new intuitive
platform offers a real-time “food
delivery-style” dashboard — in the form of a Referral Lifecycle Bar — that
shows the status of all active referral business, both incoming and outgoing.
It also allows affiliated
trusted advisors to refer and transact between countries seamlessly,
automatically translating its referrals using their language, currency and
measurement unit of choice for each of the country around the world.
Other key features include:
-
Post property listings: Trusted advisors can post the properties which are available for
purchase, rent or sale, and decide on the referral fee that they can extend. -
Instant notifications: Trusted advisors will receive timely notifications for invitations to
apply for referrals and new referral postings in their regions. -
Directory of professionals: Trusted advisors can now browse the profiles of trusted
advisors across the network, with detailed information on the trusted advisors’
biographies, language proficiencies, strengths and more. -
Analytics: A repository of trusted
advisors’ past transactions for easy reference.
ERA piloted digital signatures adoption
in real estate
For higher
efficiency, cost-saving, and secure transactions, ERA has adopted the digital
document and signature solution powered by Dedoco.
An encrypted
digital signing application provider, Dedoco’s software is integrated with
GovTech’s recently launched Sign with SingPass feature under the Smart Nation
Initiative.
This new
solution will reduce logistics costs as well as time spent on delivering
documents for customer’s signing. It is also more time-efficient for property
owners, especially those who are based overseas, and minimise contact and
exposure risk when servicing their customers.
Ensuring the
strictest compliance to data privacy and security, Dedoco’s blockchain-enabled
application will further help ERA to register a decentralised audit trail of
the signing evidence, thus providing real-time validation of documents and
transactions.
“With COVID-19 affecting business transactions tremendously, Dedoco is
proud to partner with ERA to deliver robust digital signing and document
management solutions to its team of seasoned real estate professionals. Through
our enterprise blockchain technology, we are committed to ensuring minimal
physical contact between all signatories while ensuring that data security and
compliance are protected with the highest possible standards,” says Daphne Ng,
Executive Director of Dedoco.
Next generation conversational AI to
improve productivity and provide instant support
ERA also
unveiled the 24/7 Robo Chatbot, AI-powered conversational software that is
developed in by the Shanghai-listed entertainment company YOOZOO Games.
With this
WhatsApp chatbot embedded into its mobile app (iERA) and intranet (myERA), trusted advisors can access project information instantaneously, enhancing its work
efficiency and productivity of the trusted advisors.
Regional virtual expo offering access
to over 300 properties
ERA had partnered with
PropertyGuru, Singapore’s number one property marketplace with 75% market
share[1] to
launch Asia Virtual
Property Expo, the first multi-market virtual property expo that showcases over 300
properties and 40 webinars across ten countries — Singapore,
Malaysia, Vietnam, Thailand, Indonesia, Myanmar, Cambodia, Philippines,
Australia and the United Kingdom.
Virtual booths are set-up from 11
November 2020 to 12 December 2020 for trusted advisors to meet and greet their
customers, as well as for participating developers across the region to
showcase their properties.
Customers can immerse themselves in a
3D virtual viewing experience for both local and regional properties or
register for real estate webinars conducted by leading experts from across the
region.
For actual experience, please
visit: AVPE.PropertyGuru.com
Experience an immersive home viewing with 3D Dollhouse, accurate
measurements and realistic floor plan with Matterport
Leveraging on Matterport’s 3D and AI technology, trusted advisors are able to conduct a detailed walkthrough of properties
for their customers from anywhere, anytime. Customers will feel as though they
are entering an actual physical space with its realistic 3D environment.
Customers can easily measure objects like furniture and
household items virtually! What’s more, Matterport, which is also mobile ready,
allowing trusted advisors to capture any space and turn photos into an immersive
digital twin simply by using their iPhone camera.
Besides, trusted advisors can also add descriptive multimedia meta tags,
create highlight reels that provide home buyers with a guided tour of the
property, and share auto-generated photos and videos on social media.
According to a recent Matterport survey[2],
which polled 1,000 property buyers and 1,000 property sellers, consumers are no longer satisfied with static photos and would overwhelmingly
opt for a more immersive experience. Nearly 80 percent of all respondents would switch
to a trusted advisor offering immersive 3D tours of
listed properties.
“We’re excited to be
partnering with ERA as a key part of their virtual strategy. Matterport
technology will open up new levels of engagement for customers anywhere in the
world at any time. The current situation globally has shown how important and
impactful 3D capture technology is, and with forward thinking real estate
companies like ERA leading the charge, digital twins are quickly becoming a
standard in real estate,” says Bruce Wells, Managing Director of Matterport
APAC.
[1] Market share
Source: SimilarWeb data
About ERA Singapore
ERA Singapore is the nation’s largest
international real estate agency with over 18,000 trusted advisors across 10
countries. As a wholly-owned subsidiary of SGX Mainboard Listed APAC Realty
Limited, ERA provides the widest range of professional services and solutions
in the country; from private and public residential resale and leasing, project
marketing, commercial and industrial, property management, auction, valuation,
research and real estate consultancy services.
ERA was awarded the best real estate
agency (single office) with a five-star label in Singapore, a widely recognised
and prestigious accolade given by an independent panel of over 80 industry
experts in 2019; and prides itself as the nation’s most preferred real estate
brand. Having emerged as the top real estate brand in numerous consumer
researches done by professional entities in the past, ERA is the nation’s
leading household brand synonymous with professional service and the vanguard
of digital transformation having displayed high levels of digitalisation across
most aspects of its business.
Headquartered in Singapore, ERA Asia
Pacific has a vast network of offices throughout the Asia Pacific region
spanning over 650 offices in 9 other countries: Cambodia, China, Indonesia,
Japan, Korea, Malaysia, Thailand, Taiwan and Vietnam. In February 2019, APAC
Realty announced its acquisition of the ERA master franchisor for Indonesia and
also taking direct ownership of the Thailand ERA master franchise through a
partnership.
ERA Singapore Pte Ltd
Estate Agent License No. L3002382K
ERA APAC Centre
(ERA Reception @ Level 3)
450 Lorong 6 Toa Payoh
Singapore 319394
About ERA Real Estate
At ERA Real Estate, we don’t adapt to change, we
create it. We believe that our core business values of collaboration,
innovation, diversity and growth are needed now more than ever. As a global
leader in the residential real estate industry for more than 40 years, ERA was
the first real estate franchise to expand internationally, the first to post
listings online, and is the only national company that offers the Sellers
Security® Plan (SSP) program. The ERA SPP program allows affiliated
agents to give sellers of qualified homes the peace
of mind that their home will sell, and for what price.
The ERA Real Estate network
includes more than 35,000 independent sales associates and approximately 2,300
offices throughout the United States and 35 other countries and territories. ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real
Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real
estate services. ERA Real Estate information is available at www.era.com/explore.
About PropertyGuru Group
PropertyGuru Group is Southeast
Asia’s leading property technology company and the preferred destination for
24.5 million property seekers to find their dream home, every month.
PropertyGuru and its group companies empower property seekers with the widest
option of more than 2.7 million homes, in-depth insights and solutions that
enable them to make confident property decision across Singapore, Malaysia,
Thailand, Indonesia and Vietnam.
PropertyGuru.com.sg was launched in 2007 and revolutionised the
Singapore property market by taking it online and made property search
transparent for the property seeker. Over the decade, the group has grown from
a regional property media powerhouse to a high-growth technology company with a
robust portfolio of No.1 property portals across its core markets;
award-winning mobile apps; best-in-class developer sales enablement
platform, FastKey; mortgage
marketplace PropertyGuru Finance; and a
host of industry-leading property offerings including Awards, events and publications across
Asia.
For more information, please
visit www.PropertyGuruGroup.com ; 
https://www.linkedin.com/company/propertyguru
About Dedoco
An enterprise blockchain service,
Dedoco is a decentralized, digital signing, and document solution. Built with
the aim of improving efficiency and compliance, Dedoco was designed to automate
and tamper-proof digital signatures, ultimately resulting in end-to-end digital
workflows that are immune to disruptions. Its peer-to-peer encryption further
ensures document security and enhanced privacy. Dedoco aims to empower
enterprises to digitize and sign documents with an easy-to-use
Software-as-a-Service model that can be adopted across all industries on a
global scale. For more information, visit us at https://www.dedoco.com.
About YOOZOO Games
YOOZOO Games (hereinafter
“YOOZOO”) is a global entertainment company specializing in game development
and publishing. Since its founding in 2009, YOOZOO has forged a strong global
distribution network and launched a multitude of highly successful products.
Whilst YOOZOO is best known for its work in global development and publishing,
in recent years it has built upon its expertise in games to develop the
company’s AI business development, which has become a strategic focus for
YOOZOO in response to the technological advances of the industry. In 2018,
YOOZOO has established a global AI hub in Singapore. YOOZOO AI Innovation Lab
is set to grow to around 60 AI researchers and engineers within the next five
years.
About Matterport
Matterport is the industry leader in 3D
capture and spatial data with a mission to digitize and index the built world,
and advance the way people interact with the places they inhabit and explore.
Matterport’s all-in-one 3D data platform enables anyone to turn a physical
space into an immersive digital twin and share it with others to connect and
collaborate in 3D. In less than a decade, customers such as Redfin, HH Angus,
Sotheby’s, Arup and Marriott, have captured billions of square feet of space in
over 80 countries.
Learn more at matterport.com, browse a gallery of digital twins, or explore a curated global collection of 3D spaces at Destination: Everywhere. Follow Matterport on 
Facebook, 
Twitter, LinkedIn and 
Instagram.
Source:: Media Outreach
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