JAKARTA, INDONESIA – ] The brand aims to leverage on consumer insights and e-commerce best practices to remain one of the leading skincare brands in the region. POND’S Global Brand Vice President Rohit Bhasin shared that “Lazada is an excellent platform for this live event—they’ve grown to be an exciting beauty destination in Southeast Asia, and they’re constantly innovating for better experiences. We’re certain that our partnership will make way for pioneering more skincare initiatives in the region.”
“We are excited to partner with POND’S to bring consumers a unique LazMall shopping experience that guarantees 100% product quality and authenticity coupled by interactive LazLive content to truly engage customers. Through Lazada, we hope shoppers will not only enjoy exclusive promotions, but also have a chance to get to learn more about the brand’s story,” said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.
POND’S x LazMall Glow Like Wendy Brand Day will be on 7 to 9 October.
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*Based on the Pond’s Serum Clinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec 2020–Feb 2021
About POND’S
POND’S is a skin care brand that debuted in the U.S. in the 1800s. For over a century, the brand has transformed the beauty industry with iconic products like POND’S Cold Cream as well as pioneering skin care technologies like Vanishing Cream. The brand has always been about helping women look and feel beautiful with products that have been the beauty secret of women for generations.
Today, POND’S is one of the biggest global brands in the beauty industry, known for skin care favorites like POND’S Bright Beauty and POND’S Age Miracle. Backed by leading edge skin science of the POND’S Institute, their products go far beyond moisturizing – giving amazing holistic and youthful glow to skin.
About POND’S Bright Beauty Triple Glow Serum
New POND’s Bright Beauty Triple Glow Serum harnesses the triple power of potent skin-perfecting ingredients for the ultimate 3D Korean Glow. It works 60 times better than Vitamin C to brighten, smoothen and hydrate skin. Glutaboost-C brightens skin and fades dark spots, Vitamin B3 minimizes the appearance of pores, and Hyaluronic Acid deeply hydrates each skin layer.
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.
#PONDS
Source:: Media Outreach
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