- Spackman Media Group flagship artist Son Ye-jin took the top spot in the brand reputation of drama actors in Korea, based on the Korea Corporate Reputation Research Institut
- Son Ye-jin’s current JTBC drama, THIRTY-NINE, was previously ranked as the #1 most watched content on OTT in Korea and the 8th top Netflix TV shows worldwide last month
- Represented by MSteam of Spackman Media Group, Son Ye-jin previously starred in tvN’s drama, CRASH LANDING ON YOU, which achieved massive record-breaking viewership success in Korea and Japan on Netflix
SINGAPORE – Media OutReach – 7 March 2022 – Spackman Entertainment Group Limited (the “Group“), one of Korea’s leading entertainment production groups founded in 2011 by media & technology investor Charles Spackman, wishes to announce that Son Ye-jin of MSteam Entertainment Co., Ltd. (“MSteam“), a wholly-owned subsidiary of the Group’s associated company, Spackman Media Group Limited (“Spackman Media Group“), was ranked #1 in the brand reputation of drama actors in February 2022, based on the Korea Corporate Reputation Research Institute. Son Ye-jin is one of the flagship artists of Spackman Media Group.
The result was obtained by the brand analysis of 50 actors who appeared in dramas that aired for a month from 6th February 2022. It studied big data from consumers’ brand reception and the source and volume of media & community interest in the actors and the content portrayed in the dramas.
Son Ye-jin stars in JTBC’s new drama, THIRTY-NINE, which was ranked as the #1 most watched content on over-the-top (“OTT“) in Korea in the last week of February 2022, based on Kinolights, an OTT integrated search and content recommendation platform. THIRTY-NINE was also the 8th top Netflix TV shows worldwide on 26th February 2022, according to Flix Patrol, an online content service ranking site.
Last month, THIRTY-NINE was rated as the #1 Netflix TV shows in five regions namely Singapore, Indonesia, Thailand, Vietnam and Taiwan.
Directed by Kim Sang-ho of RUN ON (2020) and written by Yoo Young-ah of ENCOUNTER (2018) & KIM JI YOUNG, BORN IN 1982 (2019), 39 is a 12-episode drama about the romance and everyday lives of three friends who are on the verge of turning 40. Son Ye-jin plays the role of a 39 year-old dermatologist, who was born and raised by wealthy parents and presently works at her own clinic in Gangnam, Seoul.
Son Ye-jin’s previous tvN K-drama, CRASH LANDING ON YOU (2019), achieved massive record-breaking viewership success in Korea and became a top hit in Japan, attaining #1 on Japan’s Netflix for four months. The K-drama was one of the top 10 Most Watched Netflix Shows in the United States. Son Ye-jin was awarded the Hallyu Drama Best Actress Award at the 15th Seoul International Drama Awards for her role in CRASH LANDING ON YOU.
Her recent films include BE WITH YOU (2018), THE NEGOTIATION (2018) and THE LAST PRINCESS (2016), all of which were invested by the Group and/or Spackman Media Group.
In 2018, Son Ye-jin’s performance in BE WITH YOU, which broke the all-time first week box office historical record for romance film in Korea, clinched her the Best Actress Award at the Seoul Awards. Son Ye-jin also received the Prime Minister’s Commendations at the 2018 Korean Popular Culture & Arts Awards and won the Best Actress for Hallyu Dramas at the 2018 Seoul International Drama Awards, underscoring her international status as an iconic Korean actress.
Previously, Son Ye-jin was selected as the brand ambassador for US skin care brand Skinceuticals and as luxury fashion brand Valentino’s muse. She was also the face of Crocodile’s woman apparel and Smart Communications Inc., a leading telecommunications service provider in the Philippines.
Other than Son Ye-jin, MSteam also represents internationally recognized actor Wi Ha-jun of SQUID GAME and top actress Lee Min-jung, who won the Top Excellence Award at the 2020 APAN Star Awards.
About Spackman Entertainment Group Limited
Spackman Entertainment Group Limited (“SEGL” or the “Company“), and together with its subsidiaries, (the “Group“), is one of Korea’s leading entertainment production groups. SEGL is primarily engaged in the independent development, production, presentation, and financing of theatrical motion pictures in Korea.
The Company was founded in 2011 by media and technology investor Charles Spackman who served as the Company’s Executive Chairman until 2017. For the past two decades, Mr. Charles Spackman has been a powerhouse in the Korean entertainment industry starting in the early 2000’s with the pioneering success of Sidus Pictures, the largest movie production company at the time and the first to be listed in Korea. Mr. Spackman is also the Founder, Chairman and Chief Executive Officer of the global investment firm, Spackman Group. For more information, please visit
#SpackmanEntertainmentGroup
Source:: Media Outreach
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