#EmpowerHerDance goes Global with Top TikTokers from Australia, New Zealand, Middle-East and the UK leading the Charge
HONG KONG SAR –
The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally Within a Month
Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention.
The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.
The full series and complementing fashion videography can be watched on Tia’s social media channel.
Official press materials:
| #EmpowerHer Campaign Concept Video:
|
https://youtu.be/gK7ldOO1wAM |
| “GOODBYE PRINCESS” Music Video: | https://youtu.be/VwxtUuZYsuY |
“GOODBYE PRINCESS” Single Cover:
|
https://www.instagram.com/p/Clxu8nWNdOE/
https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431 (for downloading) |
| “GOODBYE PRINCESS” MV Pre-Launch Campaign Animation and Motion Image Episodes: | https://www.youtube.com/playlist?list=PLMEhj-AvvXvBIjICUGgQQPYXfJNnbV-VG |
ROLLACOASTER UK Cover:
|
https://www.instagram.com/p/ClUA1Swtnyk/
https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431 (for downloading) |
Vogue Hong Kong「The Voice」Cover:
|
https://www.instagram.com/p/Ck7_neKsh_w/
https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading) |
Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/
Hashtag: #TiaLee #EmpowerHer #EmpowerHerDance
The issuer is solely responsible for the content of this announcement.
About Tia Lee | Lee Yu Fen:
Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, fashion icon and film and television actress. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.
Source:: Media Outreach
admin
